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SoftPreQual

SoftPreQual by CIC Credit
Prequalified Borrowers – No Disclosures




Get ready for SoftPreQual, the newest consumer lending offering from CIC Credit. SoftPreQual is a
prequalification tool to turn customers into borrowers faster! SoftPreQual helps you qualify more
consumers with soft inquiry credit reports and without the need for disclosures. SoftPreQual is an
easy software application for you to put on your website.

As a prequalification tool, SoftPreQual only requires name and address, so it moves consumers
quickly through the process. It is designed to target the millennial generation who does a majority of
their research and work online instead of face-to-face, the goal of which is to then feed
instantly-prequalified consumers into full loan applications.

Key Points:


  •  SoftPreQual reduces cost and brings lenders more qualified leads
  •  SoftPreQual reduces application fallout rate
  •  SoftPreQual doesn’t impact Borrower score because it uses a soft inquiry
  •  SoftPreQual requires no firm offer of credit
  •  SoftPreQual does not require declination letters or risk-based pricing notices

 Technical Description and Product Features


SoftPreQual is a simple-to-use, smart web page that lenders place on their website to turn
consumers into borrowers. When used by consumers, it orders and delivers a single-bureau
ExperianTM credit report. It posts a soft inquiry to the bureau, so the consumer score will not be
impacted. The returned credit report cannot be used as an application for credit, meaning that you
will need to order a full hard-inquiry report when the borrower is ready to fill out a full loan
application.

The benefit is that the disclosures that you normally would need to deliver (Risk-Based Pricing
notice, Declination letter) are not required. SoftPreQual saves you the time and hassle of not having
to disclose an offer of credit when the borrower doesn’t prequalify.

  • The SoftPreQual report is only a pre-qualifying report and is not meant to be used for firm offers of credit.
  • SoftPreQual posts to ExperianTM as a soft inquiry.
  • SoftPreQual is fully private label friendly: Your brand, your name, nothing else.
  • If you have existing bureau codes, you can use your own codes, or use our solution.

Turn Consumers into Borrowers Instantly with Names Texted to Your Device


When consumers use SoftPreQual, loan officers instantly receive a text message, letting them know
that they have a lead to reach out to. Loan Officers know the borrower name, address, email and
phone number immediately. In this high-touch world of text messaging, nothing shows millennial
borrowers quality service like instant responses.

SoftPreQual can be fully private labeled with your brand, and your loan officers can create individual
pages too.

SoftPreQual Management Console


You have access to a fully-equipped management console to set up and configure the criteria exactly
how you want. The SoftPreQual management console allows you to give authorized users in your
office access to SoftPreQual. You can configure your own borrower-facing pages with custom
products, automated decision, borrower messaging, and more.

Private Branded Web Links - Click here to see a demo site


SoftPreQual delivers customized web links to you per user, allowing loan officers to present products
and services directly to borrowers. Loan Officers can promote their sales efforts further by putting the links to
their SoftPreQual page on local business websites such as car dealerships, home improvement
centers, realtors, and more.

Ask your CIC account executive to be setup today!